How to Measure Brand AI Search Optimization Status: SCOPE

The era of typing keywords into Google or Naver search boxes and reading pages that appear at the top is coming to an end. With the emergence of AI services like Gemini, ChatGPT, Perplexity, and Claude, users are now exploring information by asking questions conversationally and receiving answers synthesized from multiple sources by AI.

Statistics and surveys confirm just how rapidly this change is happening.

If it's clear that the search paradigm is changing, the way we measure brand search performance must change too. Beyond looking at traditional search rankings or traffic metrics, we need to systematically track whether our brand is mentioned when users ask ChatGPT or Perplexity questions, and in what context it's mentioned.

So how can we understand and measure our brand's AI search optimization status? Do we need to log into multiple AI services, enter countless questions, collect each AI response, and analyze them? No need for such tedious work—SCOPE allows you to handle this entire process systematically and efficiently.

SCOPE is a tool that systematically analyzes brand visibility across major AI search models including ChatGPT, Claude, Gemini, and Perplexity. Let me walk you through the specific step-by-step process for measuring brand AI search visibility using this tool.

How to Measure Brand AI Search Optimization Status Using SCOPE

Step 1: Enter Brand Information

First, select the brand name you want to analyze, website URL, and target market. This information serves as the basic data for SCOPE to understand your brand's identity and market positioning.

SCOPE Step 1: Enter brand information

Step 2: Enter Questions to Ask AI

Next, enter the questions you want to use to analyze how your brand is being exposed across major AI models. Once Step 1 brand information input is complete, SCOPE automatically generates recommended questions tailored to your brand characteristics. Review the recommended prompts and use them as-is or modify as needed.

If you have pre-prepared analysis questions, you can conveniently input them by copying and pasting from Excel. This allows you to efficiently process large volumes of questions.

SCOPE Step 2: Enter prompts
(Free users: up to 10, Paid users: up to 100 prompts)

Step 3: View AI Search Visibility Status

Once analysis is complete, SCOPE comprehensively and systematically presents your brand's AI search visibility status through the following metrics.

Competitor Ranking

You can see your brand's overall ranking in AI search compared to competitors. This helps you understand your brand's position within the market.

SCOPE Results: Competitor Ranking

Share of Voice

Quantitatively measures the proportion of your brand being mentioned in responses from 4 major AI models: ChatGPT, Claude, Gemini, and Perplexity.

SCOPE Results: Share of Voice

Top Competitive Relationships

Identify competitors or related brands that are mentioned alongside your brand in AI responses. This helps you understand the competitive landscape and market positioning as perceived by AI.

SCOPE Results: Top Competitive Relationships

Sentiment Analysis

Analyzes the emotional tone when AI mentions your brand. Through the ratio of positive, negative, and neutral mentions, you can understand AI's overall perception of your brand.

SCOPE Results: Sentiment Analysis

Prompt & Mentions

See the original text of how your brand is mentioned in actual AI searches and in what context. By reviewing both the prompts and AI responses together, you can examine the specific content of brand mentions and build content strategies to improve AI search visibility.

SCOPE Results: Prompt & Mentions

The analysis results shown above are key summary data provided by the SCOPE dashboard. More detailed analysis for each metric can be accessed through individual menus. Based on this, you can develop specific AI search optimization strategies.

What's Your Brand's AI Search Optimization Status?

In the AI search era, understanding how your brand is perceived and mentioned across major AI models is no longer optional—it's essential. Use SCOPE now to accurately diagnose your brand's AI search optimization status and develop data-driven improvement strategies.

Try SCOPE