INSIGHTS

Insights

Marketing insights for the AI search era — across GEO and agentic commerce. Based on research and real-world execution.

GEO

GEO (Generative Engine Optimization) strategies and insights to boost brand visibility in the AI era. How to make your brand the answer in ChatGPT, Claude, and Perplexity.

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Insight Topic

Agentic Commerce

Strategies and insights for brands to get chosen by AI agents, plus playbooks for ChatGPT, Gemini, Claude, and NAVER.

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Latest Articles

Technical Optimization10/23/2025

AI Writing: How to Mathematically Win Over AI

Discover AI Writing techniques that reverse-engineer AI's word prediction principles. Check out this practical guide to increase your chances of being cited by generative AI through probability-based text optimization.

GEO Fundamentals08/20/2025

An Easy Guide to Google's New Search Technology: MUVERA

An easy guide to understanding Google's new MUVERA search technology through a library analogy. Learn about this innovative search method that achieved 10% accuracy improvement and 90% speed reduction, plus its implications for marketers.

📌 Pinned08/12/2025

Essential Articles for GEO Optimization Strategy Development

A curated collection of key articles for GEO optimization strategy. Learn systematically from AI search optimization fundamentals to practical strategies for effective GEO implementation.

Performance Analysis08/06/2025

How to Measure Brand AI Search Optimization Status: SCOPE

Learn about the SCOPE methodology for systematically measuring and analyzing your brand's AI search optimization status. We provide key metrics for GEO performance measurement and a practical application guide.

Content Strategy08/01/2025

GEO Content Strategy Distinct from SEO (Theoretical Background and Practical Examples)

Learn about GEO content strategy that differs from SEO. We provide effective content creation methodology for the generative AI era through theoretical background and practical examples.

GEO Fundamentals07/30/2025

A Comprehensive Guide to SEO, AEO, and GEO Definitions - Google's Official 2025 Standards

A comprehensive guide to reliable SEO, AEO, and GEO terminology based on Google's official 2025 standards. Understand the precise differences between Search Engine Optimization, Answer Engine Optimization, and Generative Engine Optimization, plus practical implementation methods.