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Learn how to optimize your brand for AI search engines (ChatGPT, Claude, Perplexity). Based on research and real-world execution.

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All GEO Fundamentals Content Strategy Technical Optimization Performance Analysis Execution Guide

GEO Fundamentals07/02/2025

A Clear Explanation of the Differences Between SEO and GEO

A clear explanation of the differences between SEO and GEO. Understand the fundamental differences between Search Engine Optimization and Generative Engine Optimization, including their mechanisms and optimization strategies.

GEO Fundamentals07/30/2025

A Comprehensive Guide to SEO, AEO, and GEO Definitions - Google's Official 2025 Standards

A comprehensive guide to reliable SEO, AEO, and GEO terminology based on Google's official 2025 standards. Understand the precise differences between Search Engine Optimization, Answer Engine Optimization, and Generative Engine Optimization, plus practical implementation methods.

GEO Fundamentals08/20/2025

An Easy Guide to Google's New Search Technology: MUVERA

An easy guide to understanding Google's new MUVERA search technology through a library analogy. Learn about this innovative search method that achieved 10% accuracy improvement and 90% speed reduction, plus its implications for marketers.

GEO Fundamentals07/23/2025

AI Search Mechanism Analysis: An Easy and Professional Explanation of Query Fan-Out Technology

An easy yet professional explanation of Query Fan-Out technology, the core of AI search mechanisms. Based on Google patent US12158907B1, we analyze the innovative operating principle where one search query expands into dozens of related topics.