LG BESTSHOP GEO Project: ~3× AI Search Inflow, 2.7× Content Citation Efficiency
Through 100 target prompts, optimization of 26 existing pages, and 13 new content pieces, LG BESTSHOP lifted its cumulative AI citation rate across the target prompts from 71% to 96% (exceeding the 90% goal) in six weeks.
Situation Analysis
Search and purchase journeys are rapidly moving into generative AI (ChatGPT·Gemini) answer environments. Despite strong brand recognition, LG BESTSHOP was underexposed in AI citations. Answer ran a GEO project to lift its AI citation rate in a short period.
Diagnosis: Half of the Target Prompts Were Non-cited
Measured at baseline (March 16) across 100 purchase-intent target prompts, LG BESTSHOP had a cumulative citation rate of 71%, with 49 of the 100 prompts non-cited.
Cumulative citation rate — the share of the 100 target prompts in which the BESTSHOP domain was cited in an AI answer at least once over the measurement period
Daily citation rate — the share of the 100 target prompts in which the BESTSHOP domain was cited in an AI answer on a given day
Pre-project Status (Baseline · 2026.03.16)
LG BESTSHOP
71% cumulative
Across 100 target prompts
Diagnosis detail
- Non-cited prompts49 / 100
- Target citation rate90%
Strategy for AI Answer Visibility
Answer ran the GEO project in four stages — Plan → Execute → Monitor → Iterate — feeding each stage's results into the next to continuously improve and hit the project goal.
GEO Project 4-Stage Process
Plan & Design
- Derived 100 target prompts
- Defined the KPI (cumulative citation rate)
Monitoring
- Baseline on March 16 (identified 49 non-cited prompts)
- Monitored every 2 days to track improvement
Content Optimization
- Optimized 26 existing pages
- Published 13 new GEO-optimized content pieces
Final Measurement
- Against the 100 target prompts
- Measured cumulative citation rate
Monitor every 2 days → confirm impact → repeat refinement
LG BESTSHOP GEO Project Results
Cumulative citation rate
71% → 96%
Exceeded 90% goal (+25%p)
AI search inflow
~3×
vs 2025 monthly avg (+200%)
New content efficiency
2.7x
citations per piece vs existing
New content drove the cumulative citation rate to 96%, exceeding the 90% goal. Both ChatGPT (+19%p) and Gemini (+9%p) improved.
Daily AI citation rate trend (3.16–4.26) / SCOPE (GPT+Gemini)
Cumulative AI citation rate by period: BESTSHOP 71%→96% / SCOPE (GPT+Gemini)
Business Impact — AI Inflow & Content Efficiency
The citation-rate gains translated into real business outcomes — not just a metric. We tracked homepage inflow via AI search, content board views, and the citation efficiency of new content as quantitative evidence.
BESTSHOP homepage inflow via AI search engines
AI inflow up ≈3× (+200%) vs 2025 monthly avg
AI inflow growth vs 2025 monthly avg
+200% (≈3×)
BEST INSIGHT content board views
Sustained ≈3× in Apr–May after Mar launch · indexed (Mar = 100)
Avg citations per piece — new vs existing content
New content is 2.7× more cited than existing pages (measured)
| Group | Pages | Citations | Avg/pc |
|---|---|---|---|
| GEO new content | 13 | 460 | 35.4 |
| Existing pages | 260 | 3,414 | 13.1 |
| Total | 273 | 3,874 | 14.2 |
Measured 2026.03.16–04.26 · Tool: SCOPE · Models: ChatGPT, Gemini
Key Takeaways
GEO-designed new content was cited 35.4 times per piece on average — 2.7× the citation efficiency of existing pages (13.1).
The cumulative citation rate rose 71% → 96% in six weeks, exceeding the 90% goal, with both ChatGPT (+19%p) and Gemini (+9%p) improving.
Homepage inflow via AI search grew ~3× year-over-year on a monthly average, confirming that AI citations convert beyond metrics into real visits.