Answer CEO Joohyung Lee at Korea University: “GEO Will Become the Next Standard”
In a lecture at Korea University Business School's Entrepreneurship Academy, Answer CEO Joohyung Lee defined GEO as the work of optimizing so that AI becomes a faithful agent of the brand, outlining how marketing is changing in the AI era.
Source: Korea University Business School
Answer CEO Joohyung Lee took the stage at Korea University Business School's Entrepreneurship Academy to discuss how marketing is changing in the AI era.
Lee defined GEO (Generative Engine Optimization) as "the work of optimizing so that AI becomes a faithful agent of the brand." Unlike traditional SEO, which puts people first, the core of GEO is optimizing for AI itself — and he predicted that "GEO will become the next standard."
Drawing on Answer's GEO diagnostic tools and consulting services, as well as projects delivered with major Korean enterprises, the lecture shared marketing strategies for the AI search era.
Read the original (Korea University Business School, in Korean) →