Answer Director Seokjong Oh in The Electronic Times: “GEO, the Essential Skill for AI-Era Marketers”
In an interview with The Electronic Times, Answer Director Seokjong Oh laid out a GEO strategy of turning the official website into the brand's official Wikipedia and publishing content tuned to how AI generates answers.
Source: The Electronic Times (ET News)
Answer Director Seokjong Oh explained, in an interview with The Electronic Times, why GEO (Generative Engine Optimization) is an essential skill for marketers in the AI era.
Oh defined GEO as the practice of optimizing so that a brand's message surfaces prominently when AI services like ChatGPT answer user questions. He presented two core strategies: (1) turning the official website into the "brand's official Wikipedia," and (2) publishing optimized content by understanding how AI generates its answers.
He pointed to the "zero click" phenomenon — where users get information from AI summaries without clicking through to websites — as the key shift in the search landscape, and argued that marketing must be redefined accordingly.